About Us

Material Wise is a non-profit initiative to advance better chemistry in the course of product design and manufacturing by expanding access to verified, actionable chemical data.

MaterialWise began as an internal initiative of the Cradle to Cradle Products Innovation Institute to bolster quality assurance for material health assessments in the certification program. In the course of this process, the Institute saw clearly that they were not alone. Leading retailers, brands and manufacturers are eager for safer, healthier products. And they are all running into the same challenges with chemical data: expense, access, consistency, quality, scale. The Institute decided to develop MaterialWise as a broader industry initiative with diverse funders and partners. MaterialWise is now an independent project of the non-profit Healthy Building Network (HBN),

Today, MaterialWise is a value-chain collaboration driven by industry partners that include Google, Levis, Method, Nike, Steelcase, and Target. To drive policy, methodology, and quality we rely on our NGO partners including the Cradle to Cradle Products Innovation Institute, the Environmental Defense Fund, Northwest Green Chemistry, and ZDHC.

We welcome new partners. MaterialWise is a solution that supports and empowers industry solutions already in play. We are focused on providing a data service and input to support decision-making for safer products and guidance on policy. Join us to create the evidence base for your initiative.

Funders include C&A Foundation, Eric and Wendy Schmidt Innovation Fund, Google, Roy A Hunt Foundation, and Target.

The free MaterialWise screening tool was made possible by a unique collaboration between the Cradle to Cradle Products Innovation Institute, Fashion Positive, and Healthy Building Network with generous support from the H&M Foundation.

Who’s Involved?

Co-Design Partners

Advisory Board

  • Lewis Perkins

    President, Apparel Innovation Institute
  • Sarah Vogel

    Vice President, Health, Environmental Defense Fund
  • Robin Bass

    REWS [e] Team Lead, Google

Executive Director

Stacy Glass

When I joined the Cradle to Cradle Product Innovation Institute in 2011, I knew that I was becoming part of an important movement. What I could not have envisioned was just how far-reaching our scope of work would become and how safer chemistry would become central to the circular economy. This evolution highlighted a clear and specific need to create better, more accessible material health knowledge for designers and manufacturers across all industries. In 2017 our team began working on a new initiative called MaterialWise, to expand access to verified chemical hazard information as an accelerator for positive design. In 2018 we spun-out of C2CPII and engaged in co-design and proof-of-concept pilot alongside partners from Target, Google, Nike, Levis, Method, Steelcase, Environmental Defense Fund, C&A Foundation, ZDHC, and more. To lead this innovative project, I am drawing from 25 years of experience encompassing management consulting, high growth start-ups, public-private partnerships, and an MBA from Duke University.
Stacy Glass